Corporate Event Photography: Ann Taylor LOFT Plus Size Launch
We’re doing a bit of a flashback Friday on the blog here today to the launch party celebrating the arrival of plus sized clothing in the Ann Taylor LOFT Charleston store in October (I warned y’all I was behind on sharing posts of some of my really fun work from this year!).
It was a wonderful evening of women supporting women, positivity, and self love… basically the best corporate event photography job a Charleston girl could ask for!
Ann Taylor LOFT closed their doors to the public to throw a private party celebrating their plus size retail launch. The event opened with a panel of influencers and speakers who set the tone for the evening talking through their struggles with retail shopping growing up and what a difference having cute, fun clothing available in their size in their favorite stores has made in their life perspective and shopping experiences.
Guests were welcomed with a signature tote on their way in to the panel, but there were champagne and passed hors d’oeuvres after the speaking portion of the evening to up the festive feel of the evening’s shopping experience.
Attendees and influencers laughed and snapped selfies together before everyone returned to perusing the racks of clothing.
It was a wonderful event to be a fly on the wall, but I really loved capturing all the smiles both as the speakers’ words of self love and positivity resonated with their listeners and afterwards when everyone caught up and checked out this season’s styles. Ann Taylor LOFT proudly describes their clothes as “Accentuating the Positive” and I couldn’t love the concept more.
Spread love. Spread positivity. Happy Friday, y’all!
Want to see more Charleston event photography with Reese Moore Photography?
Click for images from the Halsey Institute of Contemporary Art Southbound Opening and here for a private event at The Oyster Shed at Leon’s.